The Press: Advertising in the War

Advertising, the vital $450,000,000-a-year industry which sparks most other industries and pumps lifeblood into the nation's press, had great trouble converting itself to war. In the first shock of conversion—as happened in many of the industries it represents—much advertising was terrible: hysterical, ridiculous, extreme. But U.S. advertising, whose virtues are seldom praised outside its own precincts, has so successfully weathered the crisis that by last week much of it had reached new high standards.

Lures, Snares & Baits. Before the war advertisements were written mainly to entice people into buying things. Powerful...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!