Lord MacMillan was dull. Sir John Reith was dour. Alfred Duff Cooper was social. Then into the British Ministry of Information came red-haired Brendan Bracken, young (41), quick-witted protege of Winston Churchill.
Aghast at how quickly the civil-servant mentality can figure out committees to waste time, the new minister overhauled his top personnel in what became known as Bracken's Blitzkrieg. Since then he has built up a photographic department, given the hotfoot to BBC, made friends with U.S. correspondents, gained new respect for the M.O.I, from British newspapers.
After almost a full year in office, he told the House of Commons last week...