Radio: Swing to N.B.C.

NBC had cause to crow last week. It signed a first-class commentator for September delivery. NBC's new man was old to radio—Mutual's purring, precise Raymond Gram Swing, who saw in NBC a chance for a bigger audience, a bigger salary.

Radioracle Swing will remain with Mutual until late in September, when his contracts with the network and the General Cigar Co. (White Owl) expire simultaneously. After that, NBC plans to use him on four 15-minute shows a week.


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