Art: Advertising Art

Uniformed soldiers, tanks and bombers, rather than toothsome girlish smiles, will sell this year's quota of cigarets and soup to the U.S. public. Last week the most important barometer of U.S. advertising art indicated that the long reign of the pretty girl, the adman's most unfailing little helper, was temporarily on the decline. That barometer was the annual exhibition of the Art Directors Club of New York, year's biggest event in advertising art.

For the first time in its 22-year-history, the Art Directors Club this time crashed the gates of the holiest sanctum of...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!