Press: Different This Week

To some 6,000,000 newspaper readers this week goes the syndicated Sunday magazine section This Week in a new format. Cut down to Collier's-size, its new make-up eliminates "jumps," or run-overs to back pages. Its editorial ingredients are 52% articles, 48% fiction, as against its onetime mixture of 80% fiction, 20% articles (serials were dropped two years ago).

This Week now will look more like a magazine, less than ever like Hearst's American Weekly. More significant difference: This Week, launched in 1935 with 4,000,000 readers, now has only 400,000 less circulation than American Weekly, about 95% as much advertising revenue.

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