Radio: Roper on CBS

Last year CBS engaged Pollster Elmo Roper to find out how much good its 40 evening shows did for the products that sponsored them. Last week his answer was made public. It was a lot more encouraging than that which Statistician George Gallup gave to R.K.O. when it asked him to survey the cinema business (TIME, July 21). Using as his yardstick a period of one month, Roper discovered a raft of pleasant statistics about CBS and its programs. Among them:

> The average program reached 30.8% of all men, 32.4% of all women once a month or oftener—footing up...

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