The Press: For Ladies Only

An operation was last week performed to change the sex of a famed periodical. The new management of Macfadden Publications, busy with redecoration since its divorce from 73 -year-old Publisher Bernarr Macfadden last spring, converted Physical Culture from a muscle magazine for would-be strong men to a beauty magazine for women only.

From onetime richest Macfadden magazine, Physical Culture had come gradually to smell of must and stale sweat. Its newsstand circulation fell to a senile 36,156, the smallest in the Macfadden tribe. But Oldster Macfadden, stubborn and misty-eyed, always remembered that Physical...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!