The Press: Mistake

Publisher John Sanner of Anamosa (Iowa) News got a wire from Batten, Barton, Durstine & Osborne, offering him $236 to run a series of ads, part of B.B.D. & O.'s whirlwind enlistment campaign for the Navy. Publisher John, aged 10 and now in the fifth grade, wired back that he couldn't handle 8,000 lines in his 3 by 7 in., four-page, rubber-type weekly on which, last issue, he netted $1.38. Result of the ensuing publicity: News circulation rose from 75 to 100 and Publisher Sanner decided to buy a new press.


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