Four months ago Reader's Digest left its calling card in Latin Americaa Spanish-language edition of 117,000 copies. To newsstands went 80,000 copies (10¢ a copy); to subscribers went 37,000 annual subscriptions ($1 a year), about half of them donated by good-neighborly U.S. readers. Included were 32 pages of adsfirst in Reader's Digestby such firms as Gillette Razor, General Motors, Parker Pen, Kellogg's Corn Flakes, big oil companies.
Last week Reader's Digest reported a thriving Latin-American friendship: Current print order of Selecciones del Reader's Digest is 350,000, biggest of Spanish-language magazines. Of these, about 255,-ooo will go to South American newsstands, 75,000 to...
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