When psalm-singing, radiorating Wilbert Lee ("Pass the Biscuits, Pappy") O'Daniel became Texas' 32nd Governor, he turned over his flour company to his two good-looking young sons, Pat and Mike. He also left them a sales idea that sounded sure-fire for Bible Belt sales of Hillbilly Flour: a tithe certificate with every sack. Purchasers of Hillbilly turned over the certificates to their churches as coupon shares in 10% of the profits of W. Lee O'Daniel Flour Co., reputed to have made Lee O'Daniel a comfortable fortune before he went to Austin.
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