Radio: Radio, Aug. 1, 1949

Soapbox v. Couch

Do radio commercials leave you nauseated? Does the unctuous-voiced announcer make your gorge rise? Are you growing allergic to sponsors?

Critics of radio commercials will be pleased to learn that these questions haunt no less a person than six-foot, greying Howard S. Meighan, 42, who is a CBS vice president. A huckster of 21 years standing, Meighan charged this week in the trade sheet Variety that radio's basic flaw is "the insincerity of language and manner used in the average . . . commercial."

Meighan has railed for years against the "inefficiency of insincerity." Last fall he got a chance to...

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