Cinema: Texas Plunge

Hollywood's discovery of the Negro problem had given the studios a new cycle, and distributors a tough problem: How would the South take to films denouncing racial prejudice? Would it take to them at all? Last week the industry held its breath while United Artists took the plunge. Having already played nine profitable weeks in Manhattan, Home of the Brave opened in Dallas and Houston.

The sky did not fall, but a Dallas box-office record did, and Houston flocked to the Majestic Theater as though it were a new Glenn McCarthy hotel. Two days after the simultaneous openings, neither city had...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!