In Camden, N.J., President Arthur E. Armitage of the College of South Jersey (475 students) got off a quip. Other colleges had done well for themselves by changing their names to honor a great benefactor, * he told his audience; it might be a good idea for South Jersey.
"We'll be delighted to call ourselves Goldthorp or Asbell or Richmond College, or anything else," Armitage said, "if it will bring in a real endowment. If anybody doesn't have a million dollars but would like to put a smaller sum to good use, perhaps they'd like to endow the library or the chair...
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