"What does this picture mean?" asked the electioneering pamphlet coyly. And under a photograph of a curly-topped baby glowing with health. Britain's Labor Party gave the answer: "The prams of Britain are filled with the bonniest babies in living memory. Britain today gives mothers and babies a better chance of good health than any other country."

That, thought a Tory housewife in Southwark, was as may be. This particular picture was a long way from proving it. She took another look, then bustled over to the cupboard. There, sure enough, was the...

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