A Letter From The Publisher, Aug. 9, 1948

If you are a typical TIME-reading man* you spend 7½ minutes a day shaving, using a statistical 78.8 strokes. You usually have about $30.50 in your pocket. You carry six keys, and use all but one of them.

You own four business suits, a suit of dinner clothes, two summer suits, two sport jackets, an overcoat, topcoat and raincoat—and you picked them out yourself; your wife seldom if ever shops for your clothes with you. You also own 21 shirts, six pairs of shoes, three hats and 31 ties (but you like only 13 of them). You prefer four-in-hands 10 to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!