MANAGEMENT: A Yardstick for Bosses

What makes a good executive? And how can a potential executive be spotted? Chicago's Social Research, Inc. went to work a little over a year ago to find a way to answer these questions. Last week it thought it had the way.

Businessmen read the results of S.R.I.'s survey with interest. Ex-professor (University of Chicago) Burleigh Gardner, head of S.R.I., had already won the confidence of such business clients as Sears, Roebuck, United Air Lines, General Mills and International Harvester by his skill in testing group reactions to advertising, selling and personnel programs.

No Apron Strings. When S.R.I, branched out into...

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