Books: Shoddy Merchandise

THE GILDED HEARSE (246 pp.)—Charles O. Gorham—Creative Age ($2.75).

Once upon a time Charles O. Gorham was publicity chief of the biggest U.S. book publisher (Doubleday). Now he has set out to do for the publishing business what Frederic Wakeman has done for the "hucksters." The result is The Gilded Hearse, a novel which Doubleday is not publishing.

It tells the story of Richard Styles Eliot, publicity whiz for Publishers Hutchinson, Inc.,* "a perfectly authentic young-man-on-the-way-up, with all the trimmings: insomnia, a nice apartment on the correct street, seven suits, and the urge to leave his wife." His boss believed that "books are...

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