NEW PRODUCTS: Vision, Inc.

Little Perfex Co. of Shenandoah, Iowa, had a big idea. Perfex wanted a synthetic starch that would come bottled, ready for use, and make starching as simple as washing. Since Perfex had no research staff, it laid the problem in the lap of Kansas City's Midwest Research Institute. Six weeks later, Midwest's chemists came up with "Gloss Tex." Perfex is now busy shipping hundreds of barrels of this new synthetic starch.

Prosperity Planner. It was to do such jobs for small businessmen and farmers that Midwest Institute was formed three years ago at...

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