At Home & Abroad: At Home & Abroad

U.S. radio's big news of 1947 was television. Television grew—and behaved—as outlandishly as an adolescent boy. More than 149,000 sets were sold; nine new telecasting stations were operating. But programs (except for sportscasts, a television natural) were mostly pretty, clumsy; and the first advertising binge had left the youngster with a bad commercial breath.

Yet it was a surprisingly mild binge. NBC, which makes the most money of all U.S. telecasters, spent $3,500,000 on television in 1947, according to Variety, got back only $800,000 from advertisers.

British television has had a straighter, though slower growth than its U.S. cousin. In all...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!