U.S. radio's big news of 1947 was television. Television grewand behavedas outlandishly as an adolescent boy. More than 149,000 sets were sold; nine new telecasting stations were operating. But programs (except for sportscasts, a television natural) were mostly pretty, clumsy; and the first advertising binge had left the youngster with a bad commercial breath.
Yet it was a surprisingly mild binge. NBC, which makes the most money of all U.S. telecasters, spent $3,500,000 on television in 1947, according to Variety, got back only $800,000 from advertisers.
British television has had a straighter, though slower growth than its U.S. cousin. In all...
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