Greek-born Spyros Skouras, boss of 20th Century-Fox, is cast in the Homeric mold.
When the Roman Catholic Legion of Decency recently demanded that he change the title and almost everything else about Forever Amber, Cinemogul Skouras took a strategic fit of Achillean sulks, and changed nothing. The old publicity campaigner guessed, correctly, that Legion disapproval would whet public pruriency and boost attendance as nothing in the juiceless film itself could.
During November, which suffered some dismal box-office dumps,* Amber grossed a sensational $1,600,000.
With his first-run business assured, Cinemagnate Skouras has yielded a few points to the Legion; now, he hopes, Amber will meet...