Medicine: RADIO

They Know What They Want

Victor Ratner, for one, is sick & tired of hearing critics pick on radio. "Radio's made in the image of the American people," says he. "To lambaste it is—why, it's un-American!"

Veteran Radioman Ratner, 43, is in a good spot to hit back at radio's detractors: he is the new CBS vice president in charge of promotion and advertising. He is a veteran scrapper (as a University of Michigan freshman, he once outwrestled Ed "Don" George, who became a topflight U.S. heavyweight).

"The critics hit at radio," says Ratner,...

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