Every good advertising man has enough Irish to know that a pat phrase should be hit hard with a mike. Super-Salesman Chuck Luckman, who has that kind of Irish, and has rounded up the nation's sharpest advertising talent to help sell his food-conservation campaign, last week was still plugging his favorite theme. He crowed jubilantly: "We are rolling. The people are picking this up." And he added a flat prediction. Around Jan. 1, he said, the Save-Food program for Europe will reach its 100-million-bushel goal.
The committee's busy statisticians counted nearly 25 million bushels already in the bag. Of this...
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