DEAR TIME-READER
It is nearly 25 years now since the first TIME readers found what a satisfaction it was to have their friends and relations be TIME-readers, too. For them, giving a subscription to TIME as a present at Christmas has long been the surest and most thoughtful way of sharing their own enjoyment of TIMEand of producing reactions like the following one, which came in with a gift order from an Oakland, California reader:
"TIME first came to me as a Christmas gift because one of my friends thought I was missing somethingand I was!"
Over the years their weekly habit of reading...