A Letter From The Publisher, Nov. 10, 1947

DEAR TIME-READER

It is nearly 25 years now since the first TIME readers found what a satisfaction it was to have their friends and relations be TIME-readers, too. For them, giving a subscription to TIME as a present at Christmas has long been the surest and most thoughtful way of sharing their own enjoyment of TIME—and of producing reactions like the following one, which came in with a gift order from an Oakland, California reader:

"TIME first came to me as a Christmas gift because one of my friends thought I was missing something—and I was!"

Over the years their weekly habit of reading...

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