ADVERTISING: A Lot of Malarkey

The deadly, premeditated dullness of financial ads last week brought scornful shouts from two premeditating wits. In an address before the New York Financial Advertisers Association, Bernice Fitz-Gibbon, ad boss of Gimbel Bros., snapped that it was time banks stopped such "pious pronouncements" as these: "a great institution founded on the cornerstone of service and courtesy"; "the challenge of a new era demands the ultimate in achievement." Said she: "One bank says 'You are invited to use the name of this bank on your checks. It is a symbol of strength and...

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