The deadly, premeditated dullness of financial ads last week brought scornful shouts from two premeditating wits. In an address before the New York Financial Advertisers Association, Bernice Fitz-Gibbon, ad boss of Gimbel Bros., snapped that it was time banks stopped such "pious pronouncements" as these: "a great institution founded on the cornerstone of service and courtesy"; "the challenge of a new era demands the ultimate in achievement." Said she: "One bank says 'You are invited to use the name of this bank on your checks. It is a symbol of strength and...
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