Easter Lays a Small Egg

In the first springtime of the new peace last year, U.S. women shopped giddily for Easter finery. This year, things were different. Shopping was definitely sober.

The 1947 range of styles, colors and materials was wide. But prices were higher (shoes, hats, suits were up as much as 10% over 1946). And sales were slipping. Average dollar volume in Manhattan's apparel stores was off only about 1%. Yet this was enough to worry many a merchant with high inventory because it meant that unit sales were considerably under last year's. Said a salesgirl...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!