Art: Esthetic Ads

Some ads (like Wheaties') are good for a laugh, some (like Packard's) are good for a sigh, and some (like Listerine's) for a shiver of apprehension, but very few are good just to look at. Among those few are the ads dreamed up by youthful designer Paul Rand. Rand packed 102 of his best jobs (plus a few stilted pages of art philosophizing) into Thoughts on Design, published last week (Wittenborn; $7.50).

Rand's book begins with a belligerent introduction by a topflight fellow-designer, E. McKnight Kauffer, who thinks advertising art in the U.S. is...

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