Over station WJZ Manhattan Adman Lew Kashuk last week plumbed a new deep: a singing commercial for singing commercials. Excerpt:
Sell your product with a jingly tune, sell the musical way.
You can get those buyers coming
With a tune they'll all be humming;
That's the way to sell it today! . . .
A modern thing
With a jivy swing. . .
Send your message through the air today
With a ditty hot or pretty in the Kashuk way!...