Radio: Music Note

Over station WJZ Manhattan Adman Lew Kashuk last week plumbed a new deep: a singing commercial for singing commercials. Excerpt:

Sell your product with a jingly tune, sell the musical way.

You can get those buyers coming

With a tune they'll all be humming;

That's the way to sell it today! . . .

A modern thing

With a jivy swing. . .

Send your message through the air today

With a ditty hot or pretty in the Kashuk way!


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