AUTOS: The Amazing Mr. Kendall

The Amazing Mr. Kendal

Britain's lower middle classes have always envied—and wanted—a cheap auto like their American cousins had. But until a year ago they saw scant chance of ever getting one. Then William Denis Kendall, 43, manufacturer and member of Parliament, who seemed to be a happy fusion of Henry Kaiser, Van Johnson and Superman, set all Britain abuzz with plans for a People's Car.

As described by Kendall, it sounded wonderful. It would have a neat aluminum body, would do 60 miles an hour and would retail for only £100, one-third under...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!