The Press: Look, No Fringe

A decade ago, spectacled, aggressive Gardner ("Mike") Cowles likes to recall, "I, personally, started Look, and devoted a whale of a lot of time to it. I was the works, and I really ran everything." But for most of that decade, the picture magazine he sired was run by others. It saw its founding father only in the little time he could take from running the family's Des Moines Register & Tribune and radio stations, and working as a top OWI executive.

Last week Mike Cowles reversed this pattern. From now on, he will...

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