Business: Super, Super

Mild, moon-faced William Goetz, president and production stay of Hollywood's young & healthy International Pictures Corp., was rich with property. Time was when Goetz had had to rent lot space, pick up stars, writers and directors on the run, and share his profits with the industry's entrenched distributors. Now fast-failing Universal Pictures, the sixth largest company in town, had dropped 230 acres of lot space and 31 key domestic distribution offices into International's lap. Included in Universal's assets was the first crack at the more than 1,000 theaters owned by British Film Magnate...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!