The Press: The Body Is Back

Bernarr ("Body Love") Macfadden had kept his bargain, and now the time was up.

When minority stockholders bought out his fat string of publications in 1941, one of the conditions was that the carrot-chomping millionaire physical culturist would give them no direct competition for the next five years. The five years are up in October. Last week, ancient (77) Bernarr Macfadden was all ready to announce the debut of the new Bernarr Macfadden's Detective Magazine, to appear then.

Macfadden already has one magazine going: his old standby, Physical Culture, which he bought back for...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!