Radio: Senator Tyler, M. H.

Before he had well warmed Lever Brothers' presidential chair (TIME, June 10), Charles ("Chuck") Luckman sat down hard on the firm's $7,274,503 radio budget. Off the air went Lifebuoy's "Bazooka Bob" Burns and Rinso's soft-soap opera, Big Sister. Last week Luckman made an economy-size substitution: Fighting Senator, a sort of Lone Ranger with social significance.

The show, designed to frame "an observation window on contemporary politics," did without love interest, filled the gap with action. Hero of the piece: Jeff Tyler, an ex-sergeant of 31—"young enough," explains a Senator scripter, "to be romantic,...

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