CLOAKS AND SUITS: Red Roses from H. R.

"H.R. does it again!" exulted a Russeks dress ad in the New York Times. "A kiss from Henry.'' squealed an Arnold Constable cosmetics ad.

H.R. and Henry are the same man—Henry Rosenfeld, 35, an Austrian immigrant's son. In the last four years, while established dress manufacturers groaned about shortages of materials and profits, Rosenfeld has grown into one of the nation's biggest dressmakers. Last year's gross: $8,000,000 without benefit of his new cosmetics business. His dresses, simply tailored and well-cut, look expensive. But what makes women snatch them from the racks are the prices: $10.95 to $19.95.

All of this has...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!