Music: The Care & Feeding of Artists

No matter how great the artist, Promoter S. (for Sol for Solomon) Hurok always gives himself top billing. Says he: "Audiences . . . know whatever S. Hurok presents is hokay."

Last week chunky little Sol Hurok, America's leading independent salesman of culture, published his memoirs (Impresario; Random House, $3). The press-agent (Ruth Goode) who ghosted the book makes Hurok out a kind of warmhearted mother superior to a gang of temperamental darlings. But the dollar sign keeps peeping through the mother superior's habit. Sol Hurok is an expert at devising ways to make culture pay.

He arrived in the U.S., a Russian...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!