The Press: Scoopmaster

Chicagoans popped their eyes and bought copies of Hearst's Her aid-American like small boys going after hot cakes. What attracted their nose for sensational "news" was a running story compounded of such sure-fire elements as a "suitcase baby" and a vanished blonde. It promised "clues and discoveries and cruel twists of fate in Millard Bender's 50,000-mile, $25,000, seven-month search for his loved ones. . . ."

To make way for it, Hearst's hustlebustle evening Herald-American last week dumped a "goofball" (sleeping pill) expose it had been running for weeks. As the new...

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