In preparing the way for new car ceilings, OPAboss Chester Bowles last week hinted that car manufacturers may be granted a small price increase. But auto dealers would be expected to absorb the increase, sell cars at 1942 prices.
Anticipating a protest from dealers, Bowles explained that the auto retailers' prewar mark-up of 22-25% on cars was cut to 12-13% by losses on high trade-in allowances. For the next few years Bowles thought that dealers would be able to keep trade-in allowances low. Thus they could get along with a smaller new car...
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