In Chicago, some retailers think they now know that high-school students prefer colored toothpaste, eat three times as many candy bars as their parents, heed Lifebuoy's "B.O." slogan oftener than Ivory's "It Floats." This and other sales-stimulating information is the merchandise they buy from Chicago's newest pollster: pollster" jive-jumping Eugene Gilbert, president of Gil-Bert Teen Age Services.
Already grossing $250 a week after three months in business, Gene Gilbert last week began to widen his paying exploration of teenagers' buying habits. He appointed representatives in Indianapolis and New York, said he...
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