CALIFORNIA: What They Bought

Even the worldly San Franciscans were impressed by the hot shopping pace of UNCIO's 7,000 delegates, secretaries, wives, correspondents and observers. Last week, with retail trade back to its hectic-enough wartime normal, businessmen figured that the conference had dropped $10 million into their cash registers in 63 days.

Gaudiest spenders were the burnoosed Saudi Arabians, who swished tirelessly in & out of department stores (for dozens of bolts of raw silks, fine woolens, chiffons), men's shops (for socks, shirts, $25 hand-painted neckties), women's stores (for nightgowns, the filmier the better).


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!