Radio: How to Make Money

Trying to sell books on the prairies of western Canada was getting Jack Kent Cooke no place. He awoke one cold morning, after a miserable night's sleep in his auto, and made a passionate resolution to make some money.

First, he shifted from literature to soap. Then, just as he was getting to be a pretty good soap drummer in northern Ontario, he met a man who owned a little string of radio stations. Cooke knew nothing about the radio business, but he talked himself into a job. A few months later he was...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!