Since 1939, the Advertising Research Foundation has polled readers of 73 U.S. newspapers, asking about every single story and ad in one issue of each paper: "Did you read it?" By last week the Foundation had a lot of facts to add up. Striking an average for all 73 papers, it found that the following percentage of men & women had read at least one item in the following departments:
Men
Editorials 43%
Comics 82
Financial News 27
Radio Programs or News 42
Society News 34
Sports 78
Advertising (excluding classified) 80
Women
Editorials 27%
Comics 79
Financial News 10
Radio Programs or News...
