CORPORATIONS: Merger of Champions

Three months ago handsome Charles Luckman, 35, vowed he would sell The Pepsodent Co. of Chicago to no one (TIME, April 10). Last week, amid considerable commercial mystery, President Luckman sold the company for "upwards of $10 million." The buyer was Lever Brothers Co. of Mass., subsidiary of the Netherlands Lever Brothers & Unilever, N.V., which is now controlled by the British company of the same name. They make Vimms (a vitamin product); Lifebuoy Shaving Cream; Lux, Swan, Fairy and Lifebuoy soaps; Rinso, Gold Dust and Silver Dust; Spry and Coro shortenings....

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