ADVERTISING: End of a Name

Announced this week was the end of one of the oldest, most famous names in U.S. advertising. From now on Lord & Thomas, which has made a household byword of hundreds of other names from Lucky Strike to Pepsodent and Sunkist oranges, will be known as Foote, Cone & Belding—after the present active heads of its New York, Chicago and Los Angeles offices, Executive Vice Presidents Emerson Foote, Fairfax Cone and Don Belding.

To the advertising world it was almost as if Tiffany had announced that from now on it would be known as Jones, Smith & Johnson. For Lord...

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