The Press: Tested & Not Approved

After 21 months of a battle royal between Hearst's Good Housekeeping, biggest ad-carrier among women's magazines, and the Federal Trade Commission, FTC last week cracked down. It ordered Good Housekeeping to mend its practice of issuing "Tested and Approved'' seals vouching for the worth of advertised products tested by Good Housekeeping Institute and Good Housekeeping Bureau.

The FTC bill of particulars said that all products thus guaranteed did not live up to the claims made for them, that the seals tend to "mislead and deceive" buyers. Further FTC complaints: that readers get the erroneous impression that all products...

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