Atlas into Hearst

Slim, soft-spoken Floyd Bostwick Odlum, who built Atlas Corp. from a $40,000 experiment in 1923 to a $121,336,779 investment trust ten years later, has one very special gift: an uncanny ability to sense ''special situations." Last week Floyd Odlum released Atlas' 1940 report, and with it a bagful of cats. His newest "special situation" was revealed to be Hearst Consolidated Publications, Inc., 7% cumulative Class A stock. First reaction of many a Wall Streeter: "What does Odlum see in that?" Second reaction: look.

Hearst Consolidated was formed in 1930 to supply big-spending William Randolph Hearst with more cash. It was sold...

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