Digging itself out of a blizzard of box tops (or any reasonable facsimile thereof), Procter & Gamble will resolve this week a contest started last month on its "Life Can Be Beautiful" serial show, award ten Pontiacs, 10,000 gallons of gas, $2,000 in cash to those who have best stated in 25 words or less the case for Ivory Flakes. In this contest, as in many another, 24-year-old Niles Eggleston of Milford, N. Y. had played a quiet but important role. As the proprietor of a box-top brokerage known as "Eggleston Enterprise," he is the toddling tycoon of a growing industry,...
To continue reading:
or
Log-In
