Few years ago Brunswick-Balke-Collender Co., which makes 60% of all U. S. bowling-alley and poolroom equipment, vowed that the U. S. bowling alley should no longer be a hangout for the unwashed. Reasoning that where women go, men will follow, B-B-C launched a promotional campaign, persuaded alley proprietors to clean house, encourage female bowling.
Since B-B-C is banker as well as supplier to most alleys, it worked. Equipment was streamlined, spittoons were thrown out, floors were swept oftener, untidy language was frowned on. Sloganed B-B-C to proprietors: "Be a good host, be a good...
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