Nothing succeeds quite like a Broadway success; but when playwrights really clean up it is by selling their smash hits to Hollywood. In 1939 Hollywood paid almost $1,000,000 for 17 Broadway plays. In the first two months of 1940 it paid about half that for five. But though plays are selling faster and for generally higher prices this year than last, most of Broadway's fanciest merchandise is still on the counter.
Of the plays sold since Jan. 1, none has brought anything like last year's $250,000 plus royalties for The American Way, $225,000 plus royalties for Abe Lincoln In Illinois. The Male...
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