Radio: Transcontinental

Of all the enterprising Roosevelts, Elliott, in radio, naturally has the oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives.

Big networks generally restrict these serials to daytime hours, reserving the night air for classier stuff. Recently B-S-H tried to place transcriptions of some...

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