As advertisers well know, women buy far more body deodorants than men do. Yet it is equally well known that, while women merely glow, the same occasions put men in a downright sweat. This damp fact has been experimentally confirmed by Dr. James Daniel Hardy and his co-workers at Manhattan's Russell Sage Institute of Pathology. Last week they announced their findings—appropriately enough, at a symposium of temperature held by the American Institute of Physics.
Testing normal men and women in a hotbox, the Hardy crew found that the women did not begin to perspire until the temperature of their skins was two...