Music: No Kidding

"NBC," wrote Walter Winchell last week, ''which is spending $780,000 for the 14 Toscanini broadcasts, is hushing the amazingly low rating, which hasn't been published by the surveyors. It is 4.2."

Even if Columnist Winchell's figure had been true, which it apparently was not, 4.2, * while far short of the great variety shows' ratings which soar into the 30s, is about equal to the 4 average of the highly popular Philadelphia Orchestra. But NBC officials, smoked out, declared that Toscanini's rating was 9.1, which is on a par with the score of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!